What's the Purpose of "Open House" at a Vancouver home for sale?

Axel Ziba Open house signsAre Vancouver Realtors Still do Open house?
The answer is and should be, they must and should depending on the seller's permission, instruction and accomodation. Open house is a great way to expose and highlight all features of a property for sale. It is a great tool for public and all other Realtors in the area to review the house and or this condo for sale, live. 
In real estate, every marketing, even if the effect is only 1%, is crucial as it only takes one buyer to walk-through and fall in love to make an offer.
When a Vancouver house for sale goes live on as a new MLS® listing, most Vancouver Realtors and real estate agents follow the data input and insert an open house.

Let’s define what open house is:
Holding an open house is to expose the property further and provide a live tour of the house. There are few types of open houses:
- Broker exclusive open house
This is an open house exclusively to a relative local brokerages and top performing agents in the related sub-market where the house or condo for sale is listed. The purpose is to explain all the feature of the property and provide an extra valued service to the seller clients. In most cases, in this open house the Realtor provides refreshment, light snack and sometimes even going extravagant and does an exclusive open house event same as the one we see in TV series.

- Real Estate Agent tour
Every map area has its own day and hours for all Vancouver Realtor to attend a tour. In this usual 2 hours’ open tour, assigned previously, agents and Realtors, easily can attend this open house and tour the property and understand all the highlights and features.

- Real estate network tour
This is a very useful open house and not many are aware of it. As a reputable Vancouver Realtor, I’m also part of a large network group of top Vancouver Realtors where we meet every other week to discuss the market trends, listings and issues to be on top of our game. In addition, we also invite other professions like lawyers, mortgage brokers, inspectors, photographers, accountants and investment bankers to be participate in our network group to add an additional information and value.
When a hot new listing and a house or condo for sale in Vancouver comes to the market from our network, we arrange for exclusive network group tour of the area with all of its listings. This is a great tour since as a Realtor, I get to see all the listing available in that small patch of area and get familiarize with their featured intimately.

- Public open house
This is the most popular open house usually taking place on the weekend for couple hours a day when all public can attend and walk-in to view and walk-through the home for sale. This is a great opportunity for the public to ask questions and get as much information as possible. Some attend with or without their representative Realtor.
Some also see the open house signs scattered in the area and others come and directed from an online ads of the open house.

The main reason of the open house is to sell and feature the property which the open house is held for. Some agents also find buyers whom re unrepresented at this open house. Although it is an opportunity for agents to gain and prospect additional clientele, but it is important to emphasize that the sole propose of the open house should and must be for the sale of the subject property.